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Why Growth Feels Slow in Your Aesthetic Practice (and What to Look at First)
Doing injections, admin, DMs and content, and growth still feels slow? Here's what to look at first in your medical aesthetics marketing.
4 min read
Why Brilliant Providers Get Overlooked on Social Media
Brilliant medical aesthetics providers get overlooked on social media every day. The reason has nothing to do with talent.
9 min read
Instagram SEO for Med Spas: How to Rank, Be Found, and Book More Clients
If you still think of Instagram as a visual portfolio for your med spa, you're missing one of the biggest opportunities in aesthetics marketing right now. Instagram now works like a search engine, and your posts can also show up on Google. Potential clients aren't only Googling Botox near me anymore. They search directly on Instagram, find providers through Explore and Reels, and book consultations without ever visiting your website. Some of them find your Instagram post on G
9 min read
30 Instagram Story Ideas for Med Spas That Turn Viewers Into Patients
You open your Instagram Story views and the numbers look good. Hundreds of people watched yesterday. Some of those followers have watched almost every Story you have posted for months. So why isn't your calendar full? If you run a med spa or work as an injector, this might sound familiar. Your followers clearly like your content. They keep coming back. But liking your Stories and booking an appointment are two very different things. That's why the best Instagram story ideas f
13 min read
The 2026 Instagram Algorithm Update: What Medical Aesthetics Professionals Need to Know
How the New Instagram Algorithm Affects Medical Aesthetics Practices If you've been scrolling Instagram this week, you've probably seen the conversation around Adam Mosseri's latest algorithm shift. Many aesthetics professionals are wondering whether their content strategy needs an overhaul, and the good news is straightforward: you're fine as long as you're making content authentically yours. Here's what he said: "If most of what you post to Instagram is someone else's conte
3 min read
What Types of Content Should a Med Spa Post on Social Media?
If you run a med spa, I'd be willing to bet you've asked yourself this question more times than you can count. What should we actually be posting? Not the generic advice that floats around. What actually moves the needle for medical spas. I've spent years working inside the aesthetics industry - helping med spas build their online presence and speaking on social media strategy at industry conferences. And the same problem keeps showing up. Most clinics are trying to be activ
4 min read
How to Plan Your Social Media Content at the Beginning of the Year
January social media advice for medical aesthetics practices usually falls into two categories: generic "new year, new you" urgency tactics, or avoiding January content altogether because it feels too promotional. Both approaches miss what's actually happening: January is when potential patients are actively researching treatments, comparing providers, and making decisions about their aesthetic investments. If you're not showing up during this research phase with helpful, edu
6 min read
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